Rebuilt ICP targeting and intent-based segmentation for a hyperautomation SaaS firm targeting C-suite buyers across US, Middle East, and APAC. Zero MQLs in Month 1 → consistent 25+ from Month 5. Ran co-marketing campaign with Appian ($6,000 USD). Scope expanded to SEO after paid performance impressed leadership.
Sole growth owner at a fintech SaaS platform (trading webinars + subscriptions). Scaled marketing ROI from sub-1 to 4.0 in 10 months with no agency support. Reduced Meta dependency through channel diversification. Built lifecycle nurture on WebEngage (Email + WhatsApp), improving webinar-to-subscription conversion.
Google AdsMeta AdsYouTubeLinkedInRedditWebEngage
SEM from zero to ₹1Cr/month
PickYourTrail — TravelTech
Travel
₹1Cr
SEM revenue/mo
9 mo
To scale
45%
Lead qual. rate
Built Google Ads SEM function from scratch for a premium HNI travel platform. Scaled revenue from ₹0 to ₹1Cr/month in 9 months. Improved paid lead qualification from 30% to 45% via keyword intent scoring. Generated ₹1.6Cr via Tourism Board campaigns at 5.5% CAC-to-revenue ratio.
Google Search AdsKeyword intent scoringTourism Board campaignsPower BI
Full-funnel D2C eCommerce
Cookieman India — FMCG / D2C
FMCG / D2C
₹7L
Monthly rev target
1.5x
Blended ROAS
1.5 yr
Engagement
End-to-end digital marketing for a D2C food brand — performance marketing, SEO, and online store migration. Built full-funnel TOFU to BOFU strategy. Handled Technical SEO (Core Web Vitals, schema, backlinks), store UX improvements, and seasonal campaign planning across Valentine's Day, Women's Day, and Holi.
Google AdsMeta AdsYouTubeSnapchatSpotifyTechnical SEO
Global conversion rate optimisation
Upskillist — Global EdTech
EdTech
64%
CVR improvement
63%
CPL reduction
$1M+
Revenue/month ×3
6%→15%
Attendance rate
Drove conversion and revenue growth for a global EdTech platform across South Africa, USA, and Europe through structured A/B testing on Meta Ads and Google Ads. Increased student attendance from 6% to 15% via behavioural trigger campaigns and reminder automation. Contributed to $1M+ projected revenue for three consecutive months.
Meta AdsGoogle AdsA/B TestingBehavioural triggersSouth Africa · USA · Europe
Core skills
Paid acquisition
Google Ads (Search, Display, YouTube, PMax) Meta Ads · LinkedIn Ads · Reddit Snapchat · Spotify · Hotstar